Your organization has GOALS.
It exists for a purpose, and you and your team – your staff, your volunteers, your partners (and sponsors) – work together to get that done.
Campaigns, Events, Drives, Field Work, Research…
with (typically) very modest resources.
Let’s put in place a new / better website that works 24×7 to help with all that.
(remember that part about ” very economically“?)
COMMUNICATION
Your organization needs to communicate on multiple levels
Providing your public with the information they want – the stories, the research, all that depth of content – is the first order of business on your website. Doing that well, calls for two critical things:
organizing – Menus that prioritize and group your content, links on-page to make connections in context
your narrative – Overviews, introductions, summaries, that move the visitor through your website with your story-line in mind