Your organization has GOALS.
It exists for a purpose, and you and your team – your staff, your volunteers, your partners (and sponsors) – work together to get that done.

Campaigns, Events, Drives, Field Work, Research

with (typically) very modest resources.

Let’s put in place a new / better website that works 24×7 to help with all that.
(remember that part about ” very economically“?)
COMMUNICATION
Your organization needs to communicate on multiple levels

Providing your public with the information they want – the stories, the research, all that depth of content – is the first order of business on your website. Doing that well, calls for two critical things:
  1. organizing – Menus that prioritize and group your content, links on-page to make connections in context
  2. your narrative – Overviews, introductions, summaries, that move the visitor through your website with your story-line in mind

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communication tools
coordination tools
COORDINATION
Your organization needs to coordinate with volunteers (if you’re like most)

  1. Schedules that are as easy to access as your phone
  2. Duty rosters and checklists that are simple to update, simpler to have on hand


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COLLABORATION
Your team – staff, or volunteers, or both (lucky you!) :

  1. share documents – Menus that organize and group your content, links on-page to make connections in context
  2. your narrative – Overviews, introductions, summaries, that move the visitor through your website with your story-line in mind

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collaboration tools